To whom it may concern,
I am writing
this letter because I wanted to share how impressed I am with the quality of
your commercials. I realize that the main objective for you is to make money,
but the way you do it is noble and inspirational. As a Brigham Young University
student, I have learned a lot about the negative effects that advertising can
have on individuals and families including things like increased materialism
and decreased body satisfaction for men and women. Even with my husband as an
advertising major, it is sometimes hard for me to appreciate the intentions of
the companies selling their products in seemingly manipulative ways. It is
commercials like Parisian Love and Dear Sophie that eliminate the stigma
that the advertising industry has created in my mind and allow me to see the
power that advertising can have to inspire and to change for good. I also
notice and appreciate the diversity you include in your advertisements that support
a better view of reality.
The creativity
demonstrated in these commercials and other advertising campaigns I’ve seen
from Google is superior to most other media campaigns I have witnessed. I think
it is the lack of creativity that brings about the inappropriate and morally
degrading advertisements that are all too common in today’s world. It takes
courage and dignity to rise above what is easy and to go after something
difficult that can really make an impact.
I really
appreciate the dedication that Google shows to promoting things that are
wholesome and good. I hope that feedback such as this can prove to your company
that you have the right idea of how to capture a loyal fan base while still
reaching your own goals of making a profit.
With appreciation and hope for
the future,
Michelle Kemp
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